Demographic Analysis

An important part of growing your business includes clearly defining who you are targeting and knowing where they are located. You can think of this in terms of both customers and employees. We’ve assembled a tool that helps you do just that. Simply define your geography, your topic of interest (demographics, consumer expenditures, or labor force) and explore.

Begin by deciding how you will define your geography. Choose either an address, draw your own boundary or a select a community.  Next, select whether you want to explore core demographics, consumer data or labor information. Hit “create” and you have a ready-to-go report exportable by clicking the PDF icon.  Depending on your browser, it can sometimes take a moment to generate the report.

Want to make changes to any of the variables? No problem, the tool allows you to redefine geography and toggle between all three types of information after you generate your initial report. Simply click the various tabs above and left of the map to tweak and manipulate the report till you get it just how you require.

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